5 Squarespace Features You Should Be Using
Squarespace is known for its sleek designs and user-friendly interface, but there’s so much more to it than that.
Beyond the basics, Squarespace offers powerful features that can give your website the boost it needs and help you achieve your goals—whether that’s growing your audience, streamlining your workflow, or boosting sales.
Here are five overlooked Squarespace features you should start using today.
1. Announcement bars
If you’re not using the Announcement Bar, you’re missing out on a simple yet effective way to grab attention.
What it does: Displays a banner across the top of your site to highlight important updates, promotions, or announcements.
Why you should use it: It’s a quick way to increase visibility for time-sensitive messages like sales, events, or new content.
Pro tip: Keep it short and link to a dedicated page for more details. For example, “20% Off All Products—Today Only!”
2. Image loaders & lazy loading
Visuals are a key part of a great website, but slow-loading images can harm the user experience. Squarespace’s built-in image optimisation tools can help.
What it does: Automatically resizes and optimises images for faster loading. Lazy loading ensures images only load when they’re about to appear on the screen.
Why you should use it: Faster-loading sites improve SEO and keep visitors from bouncing.
Pro tip: Upload images in high resolution, and let Squarespace handle the resizing for different devices.
3. Squarespace email campaigns
Many users rely on external email marketing platforms, but Squarespace has an integrated option that works seamlessly with your site.
What it does: Allows you to design and send email campaigns directly from your website.
Why you should use it: You can pull in site content like blog posts, products, or events without needing additional tools.
Pro tip: Use the analytics feature to track open rates, clicks, and conversions to fine-tune your campaigns.
4. Member areas
If you’re creating exclusive content or offering online courses, Member Areas is a must-try feature.
What it does: Lets you create password-protected areas for members to access premium content.
Why you should use it: Perfect for monetising your expertise, building a community, or offering exclusive perks.
Pro tip: Combine Member Areas with email campaigns to keep your subscribers engaged and coming back for more.
5. Blogging tools
Squarespace is often overlooked as a blogging platform, but it has great tools that make creating and managing posts easier than ever.
What it does: Features like post scheduling, tags, categories, and summaries enhance your blog’s functionality.
Why you should use it: A well-structured blog can boost SEO and establish you as an authority in your niche.
Pro tip: Use the “Read More” tag to create teasers for longer posts and keep your homepage clean and engaging.
If these features are new to you, don’t worry—Squarespace makes it easy to implement them with step-by-step guides and support.
Dedicate some time to exploring your site’s settings and experimenting with these tools, or get in touch with by Stoneman today and let’s take a closer look at all the benefits that come with using everything that Squarespace has to offer.
