Boost Your Business with Squarespace Email Campaigns
Think email marketing is outdated? Think again.
If you're already using Squarespace for your website, you’re sitting on a powerful opportunity to grow your business with email marketing—without ever leaving the platform. Squarespace Email Campaigns make creating beautiful, branded emails that connect with your audience and drive results easy.
Whether you're a service-based business, a creative, or a growing e-commerce brand, email campaigns can help you stay top-of-mind, boost conversions, and build lasting customer relationships. Here’s how to make the most of them.
1. Build your mailing list
Before you send your first email, you need a list of people to send it to.
The best place to start? Your website.
Tips:
Add newsletter sign-up forms to key places like your homepage, blog, footer, and checkout page.
Use incentives like discounts, free downloads, or exclusive content to encourage sign-ups.
Segment your audience right from the start (e.g., by interests or behaviour) to send more targeted messages later.
2. Keep it on-brand with beautiful design
Squarespace Email Campaigns easily match your website's design. You can use your fonts, colours, logos, and product images, ensuring your emails look professional and unified.
Best Practices:
Use a clean, visually appealing layout.
Keep text brief and scannable.
Include high-quality visuals that reflect your brand style.
Always include a clear call-to-action (CTA).
3. Send the right message at the right time
It’s not just what you say, but when you say it. Squarespace lets you create and schedule automated campaigns based on triggers like newsletter sign-ups, product purchases, or specific dates.
Examples:
Welcome emails for new subscribers
Product announcements or new blog posts
Abandoned cart reminders
Seasonal promotions or event invites
4. Use Analytics to learn & improve
Once your campaign is live, the work doesn’t stop. Squarespace gives you clear analytics on open rates, click-throughs, and audience engagement so you can see what’s working—and what’s not.
What to watch:
Subject lines with the highest open rates
Links with the most clicks
Audience growth and engagement over time
Use these insights to refine future campaigns for even better results.
5. Stay consistent to build trust
Email marketing is most effective when it’s consistent. That doesn’t mean bombarding inboxes daily—but it does mean showing up regularly with valuable, relevant content.
Ideas for regular emails:
Monthly newsletters
Behind-the-scenes updates
Tips, tutorials, or how-to’s
Customer stories or case studies
The key is to offer something useful or inspiring every time you hit "send."
To summarise, Squarespace Email Campaigns is an easy-to-use tool that enhances your marketing. It features smart design, automation, and data insights to help you build your email list, improve customer connections, and increase sales—all from the same platform where you manage your website.
If you want to use email to grow your business, Squarespace has the tools you need to do it easily.
