Mastering Online Sales with Squarespace Commerce
Selling products online is easy with Squarespace Commerce.
Whether starting a new brand or moving your current business online, Squarespace provides a complete solution to create, promote, and run your online store. This guide will walk you through everything you need to know to set up, optimise, and grow your eCommerce business using Squarespace Commerce.
Why choose Squarespace Commerce?
Squarespace is known for its sleek, modern website templates and user-friendly interface. Here’s why it’s a top choice for online sellers:
All-in-one platform – No need for third-party hosting or extra plugins. Everything you need is built in.
Beautiful, customisable templates – Create a stunning storefront without needing to code.
Integrated eCommerce tools – Inventory management, shipping options, payment processing, and analytics are all included.
SEO & marketing features – Drive traffic to your store with built-in SEO tools, email marketing, and social media integrations.
Secure & reliable – Squarespace handles security, updates, and maintenance, so you can focus on selling.
Step 1: Setting up your Squarespace store
1. Choose a template
Squarespace offers a range of templates optimized for eCommerce. Choose one that fits your brand and product type. You can customise it later with Squarespace’s drag-and-drop editor.
2. Add your products
Navigate to Commerce > Inventory in your dashboard.
Click Add Product and select a product type (physical, digital, or service).
Upload high-quality images, write compelling descriptions, and set pricing.
Use product categories and tags to organise your store for better navigation.
3. Set up payments
Squarespace supports major payment gateways like:
Stripe (for credit card payments)
PayPal
Afterpay & Apple Pay (for select markets)
Set up your payment processor in Commerce > Payments to start accepting payments securely.
4. Configure shipping options
Offer flat rate, free, or calculated shipping based on weight and location.
Integrate with FedEx, USPS, or UPS for real-time shipping rates.
Use local pickup options if you have a physical shop.
5. Set up taxes
Squarespace automatically calculates tax rates based on customer location, but you can manually adjust them in Settings > Taxes to comply with local laws.
Step 2: Customising your store for conversions
1. Optimise your homepage
Your homepage is the first thing customers see. Make it engaging with:
A hero image showcasing your best-selling product.
A clear CTA (Call-to-Action) like “Shop Now.”
Featured collections or promotions to grab attention.
2. Improve product pages
A well-optimised product page can increase conversions. Ensure you have:
High-quality images from multiple angles.
Detailed product descriptions highlighting benefits.
Customer reviews or testimonials for social proof.
A simple and intuitive “Add to Cart” button.
3. Enhance navigation & user experience
Keep your menu clean and simple (Home, Shop, About, Contact).
Use filters and search functionality to help customers find products easily.
Optimise for mobile shopping, as most traffic comes from mobile devices.
Step 3: Marketing your Squarespace store
1. SEO optimisation
Squarespace has built-in SEO features, but you should:
Add keywords in product titles & descriptions
Write a compelling meta description for search engines
Optimise image alt text for better visibility
2. Email marketing
Use Squarespace Email Campaigns to:
Send abandoned cart emails to recover lost sales
Announce product launches & discounts
Build customer loyalty with exclusive offers
3. Social media integration
Sell directly on Instagram & Facebook with Squarespace’s social commerce tools.
Add social share buttons on product pages.
Use Pinterest & TikTok to drive traffic to your store.
4. Offer discounts & promotions
Customers love deals! Use Squarespace’s Discounts tool to create:
Sitewide sales (e.g., 20% off)
Free shipping for orders over $50
Buy one, get one (BOGO) deals
Step 4: Managing & growing your business
1. Track analytics & sales performance
Use Squarespace Analytics to monitor:
Sales trends and revenue growth
Customer behaviour and top-selling products
Traffic sources and SEO performance
2. Improve customer support
Add a live chat feature (e.g., Facebook Messenger or third-party apps).
Set up FAQs to answer common questions.
Offer easy returns & refunds to build trust.
3. Scale your business
As your business grows, consider:
Expanding product lines or launching new collections
Running paid ads on Google & Facebook
Collaborating with influencers for brand exposure
Selling products online with Squarespace Commerce is a great choice for entrepreneurs looking for a simple, all-in-one platform. This guide will help you create an attractive online store that attracts customers and increases sales, and begin building your Squarespace store to turn your passion into a successful online business.
