Why Squarespace Wins: A Web Designer’s Take
Choosing the right platform for your website can make or break your online presence.
With so many options—Squarespace, WordPress, Wix, Shopify, Webflow—it’s easy to get overwhelmed. At by Stoneman, we design custom Squarespace websites because we believe it’s the best choice for most businesses, creatives, and entrepreneurs, but that doesn’t mean other platforms don’t have their strengths.
So, how does Squarespace compare to the competition? And more importantly, is it the right choice for you?
Let’s find out.
Why choose Squarespace?
Squarespace is more than just a website builder—it’s an all-in-one platform that takes care of the technical details so you can focus on growing your business.
1. Professional design, no coding needed
Squarespace is built with design-first in mind. The templates are modern, sleek, and mobile-friendly from the start, which means your website will look polished without hours of tweaking.
Compared to Wix – While Wix offers drag-and-drop customisation, it can be harder to achieve a cohesive, high-end design. Squarespace keeps things structured, which leads to more professional-looking results.
Compared to Webflow – Webflow offers extreme design flexibility, but it comes with a steep learning curve. Unless you’re a designer or developer, Webflow can be overwhelming.
2. Built-in hosting & security
One of the biggest advantages of Squarespace is that it’s fully hosted—meaning your site’s security, speed, and performance are all handled for you.
Compared to WordPress – With WordPress, you need to find your own hosting, manage updates, and install security plugins to protect your site from hackers. This can be a hassle if you’re not tech-savvy.
Compared to Shopify – Shopify also provides hosting, but it’s designed specifically for e-commerce, which makes it overkill if you’re not running a full-fledged online store.
3. Easy to manage, even after launch
We don’t just build websites—we set our clients up for long-term success. With Squarespace, once your website is live, you can easily update content, add new pages, or make small tweaks yourself.
Compared to WordPress – WordPress sites often require ongoing maintenance, plugin updates, and troubleshooting, which can get frustrating (and expensive).
Compared to Wix – While Wix is also user-friendly, it can sometimes feel cluttered and overwhelming with too many customisation options that lead to inconsistent designs.
4. Built-in e-commerce for small businesses
If you need an online store, Squarespace has everything built-in—from product pages and payment processing to inventory management and email marketing.
Compared to Shopify – Shopify is the best platform for large-scale e-commerce, but if you’re only selling a handful of products or services, Squarespace is a simpler, more affordable solution.
Compared to WordPress – WordPress requires plugins like WooCommerce to add e-commerce functionality, which can get complex. With Squarespace, it’s all ready to go.
5. SEO & performance? Check
There’s a myth that Squarespace isn’t great for SEO—but that’s just not true. Built-in SEO tools let you customise everything, from meta titles, descriptions, and alt text, helping your site show up better in search engines. Squarespace’s clean, mobile-friendly designs also mean that they work well on all devices, improving its ranking on Google and user experience. These features boost your website's performance in connecting with your audience.
Compared to WordPress – Yes, WordPress has advanced SEO plugins, but Squarespace’s built-in tools are enough for most businesses.
Compared to Wix – Squarespace’s cleaner code and structured layouts tend to perform better in search rankings than Wix sites.
Who Should Use Squarespace?
Squarespace is the best choice for:
Small businesses that need a professional website without the hassle of WordPress.
Creative professionals like photographers, artists, and designers who want a sleek portfolio.
Service-based businesses that need an easy way to showcase their work, accept bookings, or sell digital products.
Entrepreneurs who need a mix of content, e-commerce, and marketing tools in one platform.
At by Stoneman, we specialise in Squarespace websites because we believe in simplicity, beauty, and functionality. Our clients don’t want to deal with technical headaches—they want a website that works, looks great, and helps their business grow. And that’s exactly what Squarespace delivers.
