Their primary aim for this new online presence was to effectively gain a broader audience by being visible to online users, while simultaneously advertising their range of services through engaging content, strategic messaging, and eye-catching visuals that would enhance the overall user experience throughout their site.

So, how did we manage this?

For HAiHAi, we went with a clean and modern design that prioritises simplicity and ease of navigation, bringing in a fully responsive design to ensures optimal viewing experiences across all devices, including desktops, laptops, tablets, and smartphones. This adaptability not only improves user experience but also plays a critical role in search engine rankings, as mobile-friendly sites are favoured by search engines.

We introduced an effective use of white space to enhance readability and visual appeal, making it easier for visitors to find information and reducing bounce rates. A strategic placement of a CTA invites visitors to engage with the company, which can lead to higher conversion rates and improved site metrics that positively influence search engine visibility.

No-one wants to see blurry images, so we had high-quality images contribute to a polished, professional appearance that builds trust and credibility with online viewers, which can further enhance overall online reputation in the long run.

At by Stoneman, we found that by emphasising user experience, responsive design principles, and a commitment to functional aesthetics, this ultimately resulted in improved discoverability and reach for HAiHAi online.